Real Estate Agent Referral Marketing

For real estate professionals, there are a variety of methods you can employ to win new business. You can sit open houses, use marketing tools, and farm a specific  area. You can also broadcast your services via social media channels and websites. Repeat clients can and will return to you for help in selling and buying properties, which generates incremental business. Referrals are another way to grow your real estate business. Real estate referrals can come from current and past clients and from colleagues, friends, family and other licensed real estate agents.  Figure out where people are moving to and from and then target agents in those areas to help generate listings and buy-side clients through referral fees to licensed agents. Referral marketing to other real estate agents is a win-win for both sides and clients tend to get better service when a referral connection is made.